3. How We Use Personal Information
We use personal information for the purposes described below or as otherwise described at the time of collection. Health data collected in connection with your participation in patient assistance programs is only used to provide you with the Services.
Provide our Services. It is in our legitimate business interests to use personal information to operate, maintain, and provide you with our Services, including registering you for an account on our Services and subsequently providing you with access to scientific and pharmaceutical information on our Services. If we have entered into a contract with you, we will use your personal information as required for us to perform our contractual obligations under the relevant contract.
Communicate with you about our Services. It is in our legitimate business interests to use personal information to respond to your requests, provide support, and communicate with you about our Services, including by sending announcements, updates, security alerts and support and administrative messages.
Improve, monitor, personalize, and protect our Services. It is in our legitimate business interests to improve and keep our Services safe for our users, which includes:
- Understanding your needs and interests, and personalize your experience with the Services and our communications.
- Troubleshooting, testing and research and to keep the Services secure.
- Investigating and protecting against fraudulent, harmful, unauthorized or illegal activity.
Research and development. We may use personal information for research and development purposes in our legitimate business interests, including to analyze and improve the Services and our business. As part of these activities, we may create or use aggregated, de-identified or other anonymized data from personal information we collect. We make personal information into anonymized data by removing information that makes the data personally identifiable to you. We may use this anonymized data and disclose it to third parties for our lawful business purposes, including to analyze and improve the Services and promote our business.
Surveys. It is in our legitimate business interest to conduct surveys and collect feedback from you. Where we intend to publish these surveys with information that identifies you, or our surveys or feedback requests will collect sensitive personal information about you (e.g. your racial/ethnic identity or health information), we will ask you for your consent to be able to process this information.
Marketing and advertising:
- Direct marketing. We may send you direct marketing communications about goods, services, and products that we think may be of interest to you as permitted by law, including by email. You may opt-out of our marketing communications as described in the “Opt-out of marketing communications” section below. Where required by law we will only send you marketing information if you consent to us doing so at the time you provide us your personal information. Otherwise, we will only send you marketing information if it is in our legitimate business interests to send such information.
Supplier/Partner relationships. Where you are a supplier/partner or a representative of a supplier/partner, it is in our legitimate business interests to use your personal information to contact you and to manage our relationship with you and/or your company. If we have entered into a contract with you/your company, we will use your personal information as required for us to perform our contractual obligations under the relevant contract.
Compliance and protection. We may use personal information to comply with legal obligations, and to defend us against legal claims or disputes, including to: (a) protect our, your or others’ rights, privacy, safety or property (including by making and defending legal claims); (b) audit our internal processes for compliance with legal and contractual requirements and internal policies; (c) enforce the terms and conditions that govern the Services; (d) prevent, identify, investigate and deter fraudulent, harmful, unauthorized, unethical or illegal activity, including cyberattacks and identity theft; and (e) comply with applicable laws, lawful requests and legal process, such as to respond to subpoenas or requests from government authorities. In these circumstances, we will process your personal information to either to comply with a legal obligation or when it is in our legitimate business interests.